An SEO audit is the first step, or the foundation of search engine optimisation. Without a fully functioning and SEO friendly website, all other activities, such as link building, may be pointless.
An audit of your website will deliver insight on technical aspects as well as content and layout recommendations. After all, ranking well in search engines is great – but your website should also have a clear message and a call to action. Better rankings only help your business if your website visits turn into enquiries.