Will your business rank in local results once Google My Business is setup?
In some cases, your Google My Business profile may show in local results within minutes of verifying. However, in competitive industries and for new businesses there is quite a bit more to it.
While Google My Business is the number 1 requirement to be able to show in local results, there are many factors that determine which Google My Business profiles show in the 3 local results on the search result page.
The main ranking factors are:
Website Quality – is your website optimised and relevant for the services you provide? An SEO Audit will give you precise information what can be improved on your website.
Online Citations – these are other online properties, mainly directory listings. You need as many as possible, however they need to be consistent, i.e. the listed name, address and phone number (NAP) needs to be the same on all those properties. This can become a big problem if a business changes their name or moves to a different address – all citations need to be updated.
For new businesses it is very important to setup as many online citations as possible – see my citation management service for more information.
Profile completeness – the Google My Business dashboard has a completeness score which should always be at 100%. If certain fields (such as opening hours) are left blank, or if no cover or profile picture is loaded, your profile will not be 100% completed. During the setup process I will ask you for all the information and files required to reach a completeness score of 100%.
Reviews – customers and Google users can leave public reviews on your Google My Business profile. Officially, Google says reviews do not impact rankings but I’ve seen different – even a negative review can positively impact the ranking of your Google My Business profile. In addition to that – once a profile has 5 or more reviews, a star rating shows on the search result – which will increase the number of clicks on your listing. Many business owners ask “can I disable the review function on Google My Business?” – unfortunately not.
Physical Address vs. Service Area – many small business owners work from home and don’t want to show their address on Google My Business. While this is not mandatory, I definitely recommend showing your physical address. In some categories, Google prefers businesses showing their address and ranks them higher. Please note a physical address is required to verify a listing.